why does britain name all their supermarkets like characters in a fantasy novel?

harold sainsbury and jennifer tesco go off on a magical journey to save the realm from evil

the villain played by walter waitros

@norikawa OH i didnt read the first post of this thread & was mega confused

@norikawa but also Sainsbury's and Waitrose are named after actual like victorian era entrepeneurs who founded the company or whatever

@norikawa also what do you think of Asda as a name